Women’S Lived Consumption Meanings: Uncovering Lifestyle Genres and Dimension of the Caring Self
This paper investigates nine women consumer’s lifestyle through the meanings they give to their everyday consumption experience. The emic approach taken has uncovered nuanced differences in consumer’s lifestyle namely; different genres of lifestyle and various dimension of the feminine caring self across similar categories of women consumers.
Haslinda Hashim and Helen Woodruffe-Burton (2012) ,"Women’S Lived Consumption Meanings: Uncovering Lifestyle Genres and Dimension of the Caring Self ", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 375-381.
Haslinda Hashim, University Putra Malaysia
Helen Woodruffe-Burton , Newcastle Business School Northumbria University
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
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