Buddhism and Consumption in China

Buddhism emphasizes eliminating the desire for material goods, and the perils of becoming attached to possessions. In China, where outward displays of wealth are important status symbols, how can we reconcile this apparent paradox? Our respondents use their Buddhist beliefs to stay away from hedonistic experiences and to share their material wealth.


Giana Eckhardt and Xin Zhao (2012) ,"Buddhism and Consumption in China", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 372-374.


Giana Eckhardt, Suffolk University, USA
Xin Zhao, University of Hawaii, USA


AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012

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