Family Indebtedness in a Gift Relationship

The objective here is to understand if and how monetary debt is related to a virtuous cycle of give-receive-reciprocation. Debt minimizes difficulties or restores rewarding relationships between people. The function of debt is to purchase products and services that increase the process of Positive Gift in extreme situations


Carolina Pereira and Suzane Strehlau (2012) ,"Family Indebtedness in a Gift Relationship", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 326-328.


Carolina Pereira, Universidade 9 de Julho
Suzane Strehlau, Universidade 9 de Julho


AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012

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