Family Indebtedness in a Gift Relationship

The objective here is to understand if and how monetary debt is related to a virtuous cycle of give-receive-reciprocation. Debt minimizes difficulties or restores rewarding relationships between people. The function of debt is to purchase products and services that increase the process of Positive Gift in extreme situations



Citation:

Carolina Pereira and Suzane Strehlau (2012) ,"Family Indebtedness in a Gift Relationship", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 326-328.

Authors

Carolina Pereira, Universidade 9 de Julho
Suzane Strehlau, Universidade 9 de Julho



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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