Accelerating Consumer Adoption of Alternative Fuel Vehicles – the Role of Perceived Adoption Factors
Consumer adoption of alternative fuel vehicles (AFVs) is still in its infancy. This study identifies types of adoption factors and develops measurement scales. Subsequently, a quantitative survey is employed to determine the relative influence of these factors on the adoption decision. This provides the basis for developing strategies to enhance adoption of AFVs.
Martin Petschnig and Sven Heidenreich (2012) ,"Accelerating Consumer Adoption of Alternative Fuel Vehicles – the Role of Perceived Adoption Factors", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 321-325.
Martin Petschnig, EBS Business School
Sven Heidenreich, EBS Business School
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
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