Accelerating Consumer Adoption of Alternative Fuel Vehicles – the Role of Perceived Adoption Factors

Consumer adoption of alternative fuel vehicles (AFVs) is still in its infancy. This study identifies types of adoption factors and develops measurement scales. Subsequently, a quantitative survey is employed to determine the relative influence of these factors on the adoption decision. This provides the basis for developing strategies to enhance adoption of AFVs.



Citation:

Martin Petschnig and Sven Heidenreich (2012) ,"Accelerating Consumer Adoption of Alternative Fuel Vehicles – the Role of Perceived Adoption Factors", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 321-325.

Authors

Martin Petschnig, EBS Business School
Sven Heidenreich, EBS Business School



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



Share Proceeding

Featured papers

See More

Featured

H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation

Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA

Read More

Featured

F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising

Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada

Read More

Featured

Guilt Undermines Consumer Willingness to Buy More Meaningful Time

Ashley V. Whillans, Harvard Business School, USA
Elizabeth W. Dunn, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.