Do I Know How Much to Search? Effect of Extent of Search, Subjective Knowledge, and Involvement on Returns to Search in Ordered and Unordered Environments

There is conflicting evidence on the effect of extent of online information search on returns to search. We provide some answers by investigating effect of subjective knowledge and involvement on returns to search in ordered and unordered environments. An online simulated experiment was conducted and results were discussed



Citation:

Satish Maheswarappa and Sivakumaran Bharadhwaj (2012) ,"Do I Know How Much to Search? Effect of Extent of Search, Subjective Knowledge, and Involvement on Returns to Search in Ordered and Unordered Environments", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 316-320.

Authors

Satish Maheswarappa, Assistant Professor, Indian Institute of Management Lucknow, India
Sivakumaran Bharadhwaj, Professor, Great Lakes Institute of Management, Chennai, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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