(Un)Ethical Youth? Assessing Ethical Consumption Dimensions in Senior School Students

Senior school students in NZ were surveyed on their awareness and perceptions of ethical food consumption concepts and practices, using a modified Theory of Planned Behaviour approach. The TPB model explained a moderate amount of purchase intention, but students rated food taste, quality and price above most ethical considerations.



Citation:

Andrew Murphy and Sonia Neely (2012) ,"(Un)Ethical Youth? Assessing Ethical Consumption Dimensions in Senior School Students", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 299-301.

Authors

Andrew Murphy, Massey University, New Zealand
Sonia Neely, Massey University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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