Consumer Acculturation of Young German Sojourners in New Zealand

Utilising a longitudinal research design, this consumer acculturation study investigates the differences of mundane everyday consumption from home to host country, explores the degree of cultural change and relevant coping strategies, and scrutinises the possible inclusion of social media into the existing acculturation agents.



Citation:

Nina Brosius (2012) ,"Consumer Acculturation of Young German Sojourners in New Zealand", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 180-183.

Authors

Nina Brosius, University of Auckland



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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