Consumer Loan Decisions Regarding Utilitarian and Hedonic Durable Goods

This paper investigates how product type and interest rate as well as consumer expertise in loans and attitudes towards debt, influence preferences for down payments in the context of loan decisions. Experimental findings suggest a preference for loans for utilitarian over hedonic goods and moderating effects of expertise.



Citation:

Jun Yao, Harmen Oppewal, and Yongfu He (2012) ,"Consumer Loan Decisions Regarding Utilitarian and Hedonic Durable Goods", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: .

Authors

Jun Yao, Monash University, Australia
Harmen Oppewal, Monash University, Australia
Yongfu He, Monash University, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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