Exploring Consumer Fanaticism: a Synthesising Theoretical Model For Understanding Its Characteristics, Antecedents, Processes and Outcomes

Research explicitly exploring the phenomenon of ‘consumer fanaticism’ has been scant; and amongst them are also inconsistencies, conflicting views and a lack of consensus as to what constitutes this phenomenon. This poster presents a working synthesising theoretical model that aims to capture and help better understand the phenomenon of consumer fanaticism including its characteristics, antecedents, processes and outcomes. In doing so, bring clarity to existing literature about this complex phenomenon.



Citation:

Emily Chung, Francis Farrelly, Michael Beverland, and Pascale Quester (2012) ,"Exploring Consumer Fanaticism: a Synthesising Theoretical Model For Understanding Its Characteristics, Antecedents, Processes and Outcomes", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 426-428.

Authors

Emily Chung, RMIT University, Australia
Francis Farrelly, RMIT University, Australia
Michael Beverland, University of Bath, United Kingdom
Pascale Quester, Unversity of Adelaide, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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