Regulation of “Socially-(Un)Regulated” Spending

This study investigates the conceptual links from self-control to spending, financial hardship and well-being of university students. Findings indicate that (1) self-regulation predicts consumption only when spending context is free of social influences; but (2) in social context, normative expectations and identity play more important roles in consumption decision.


S. Fiona Chan, Kim Yin-Kwan Chan, Jennifer Hing-Man Pak, and Patrick Pak-Tik Chow (2012) ,"Regulation of “Socially-(Un)Regulated” Spending", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 224-227.


S. Fiona Chan, Massey University, New Zealand
Kim Yin-Kwan Chan, University of Hong Kong, China
Jennifer Hing-Man Pak, University of Hong Kong, China
Patrick Pak-Tik Chow, University of Hong Kong, China


AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012

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