An Integrative Consumer Behavior Model Involving Domestic/Foreign Products: a Literature Review and Future Research Direction

This research is to (1) review the existing research findings with respect to the consumers’ choice psychology and behavior towards domestic and foreign products, (2) identify the key variables that affect the choice behavior, (3) assess and hypothesize the relationships among the variables, (4) develop a conceptual framework integrating all major findings, (5) propose research propositions, and (6) discuss conceptual and methodological issues for future research.



Citation:

Keun Lee and Jeeyeon Ha (2012) ,"An Integrative Consumer Behavior Model Involving Domestic/Foreign Products: a Literature Review and Future Research Direction", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 211-223.

Authors

Keun Lee, Hofstra University, USA
Jeeyeon Ha, Kiki University, Japan



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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