Understanding Parental Mediation of Children's Interaction With Online Advertising

Conducting a survey with 380 parents of children aged 9-12 in South Korea, this study investigated how various parent factors (parenting styles, family communication patterns, and parents’ attitude toward the Internet) are associated with the way parents supervise and educate children’s interaction with online advertising.


Wonsun Shin, Ronald Faber, and Jisu Huh (2012) ,"Understanding Parental Mediation of Children's Interaction With Online Advertising", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 198-201.


Wonsun Shin, Nanyang Technological University, Singapore
Ronald Faber, University of Minnesota, USA
Jisu Huh, University of Minnesota, USA


AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012

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