Understanding Parental Mediation of Children's Interaction With Online Advertising

Conducting a survey with 380 parents of children aged 9-12 in South Korea, this study investigated how various parent factors (parenting styles, family communication patterns, and parents’ attitude toward the Internet) are associated with the way parents supervise and educate children’s interaction with online advertising.



Citation:

Wonsun Shin, Ronald Faber, and Jisu Huh (2012) ,"Understanding Parental Mediation of Children's Interaction With Online Advertising", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 198-201.

Authors

Wonsun Shin, Nanyang Technological University, Singapore
Ronald Faber, University of Minnesota, USA
Jisu Huh, University of Minnesota, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



Share Proceeding

Featured papers

See More

Featured

D6. How to Boast Appropriately When Word of Mouth Flows Internationally?

Xingyu Wang, Huazhong University of Science and Technology, China
Yaping Chang, Huazhong University of Science and Technology, China
Jun Yan, Huazhong University of Science and Technology, China

Read More

Featured

C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern

Read More

Featured

Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes

Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.