The Influence of Temperature on Consumer’S Reaction to Emotional Appeals
Drawing on embodied cognition research, we empirically test a new moderator of the consumers’ responses to advertising: temperature. We find that cold physical temperature enhances consumers’ attitudes to emotionally warm ads; warm physical temperature decreases consumers’ responses to emotionally warm ads and instead enhances consumers’ attitudes towards emotionally cold ads.
Pascal Bruno, Valentyna Melnyk, and Franziska Völckner (2012) ,"The Influence of Temperature on Consumer’S Reaction to Emotional Appeals ", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 174-176.
Pascal Bruno, University of Cologne, Department for Marketing and Brand Management
Valentyna Melnyk, Waikato Management School
Franziska Völckner, University of Cologne, Department for Marketing and Brand Management
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
Social Sharing of Negative Emotions in Virtual Travel Communities
Clara Koetz, Rennes School of Business
Anke Piepenbrink, Rennes School of Business
N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits
Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore