Places As Shared Possessions: Exploring Consumers’ Attachment to Commercial Settings

This paper explores consumers’ attachment to commercial places and its relation to attachment to possessions. In-depth consumer interviews and essays reveal three themes characterizing commercial place attachment: continuity, homeyness and ambassadorship. Attached consumers display various sharing behaviors in or towards the place while relegating commercial aspects to a peripheral role.



Citation:

Alain Debenedetti and Harmen Oppewal (2012) ,"Places As Shared Possessions: Exploring Consumers’ Attachment to Commercial Settings", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 149-151.

Authors

Alain Debenedetti, Université Paris-Est– IRG, France
Harmen Oppewal, Monash University, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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