Mitigating the Negative Effects of Violent Video Game: a Perceived Invulnerability Explanation
This research draws on the information processing literature to explain why some video gaming elements (e.g., life-saving potions) but not others (e.g., death) may heightened consumer’s perceived invulnerability, which in turn increases their intention to engage in various adventurous consumption (e.g., speed dating) in the real world.
Calvin Lam and Felix Tang (2012) ,"Mitigating the Negative Effects of Violent Video Game: a Perceived Invulnerability Explanation", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 135-137.
Calvin Lam, Hang Seng Management College, China
Felix Tang, Hang Seng Management College, China
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
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