Preference For Print Book Over E-Book: a Material Possession Love Perspective
In this study, we examined the complexity of consumers' relationships to print books which indicates an intricacy relationship that is entrenched in attachment. Drawing from the theoretical conceptualization of material possession love (Lastovicka, Sirianni, 2011), this study obtained results explicating dual routes of attachments drive the love for print books, whereas physical attachment via rituals and psychological attachment serve as the underlying mechanism. By using both qualitative research and quantitative research we obtained results that overall supports the proposed model. The implications of the research were discussed.
Sara H Hsieh and Crystal Tzuying Lee (2012) ,"Preference For Print Book Over E-Book: a Material Possession Love Perspective ", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 419-421.
Sara H Hsieh, Department of Business Administration National Cheng-chi University, Taipei, Taiwan
Crystal Tzuying Lee, Department of Business Administration National Cheng-chi University, Taipei, Taiwan
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time
Yu Ding, Columbia University, USA
Ellie Kyung, Dartmouth College, USA
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy
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Hristina Nikolova, Boston College, USA