Preference For Print Book Over E-Book: a Material Possession Love Perspective

In this study, we examined the complexity of consumers' relationships to print books which indicates an intricacy relationship that is entrenched in attachment. Drawing from the theoretical conceptualization of material possession love (Lastovicka, Sirianni, 2011), this study obtained results explicating dual routes of attachments drive the love for print books, whereas physical attachment via rituals and psychological attachment serve as the underlying mechanism. By using both qualitative research and quantitative research we obtained results that overall supports the proposed model. The implications of the research were discussed.



Citation:

Sara H Hsieh and Crystal Tzuying Lee (2012) ,"Preference For Print Book Over E-Book: a Material Possession Love Perspective ", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 419-421.

Authors

Sara H Hsieh, Department of Business Administration National Cheng-chi University, Taipei, Taiwan
Crystal Tzuying Lee, Department of Business Administration National Cheng-chi University, Taipei, Taiwan



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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