Skin and Identity

This presentation argues that in consumer culture, commodified skin, far from a simple surface, neutral background, or ‘white space’ plays a key role in foundations of meaning and identity creation in branding practices and strategic communication that appropriate, co-create, and build meaning.



Citation:

Janet Borgerson and Jonathan Schroeder (2012) ,"Skin and Identity", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 465-468.

Authors

Janet Borgerson, Rochester Institute of Technology, USA
Jonathan Schroeder, Rochester Institute of Technology, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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