The Private Resistor’S Rejection of Marketplace Values in Fashion Advertising Imagery

Resistance to dominant marketplace values as expressed in advertising imagery can be private, without leading to radical social action. Participants drew on family values, trigger events and four resistance strategies to consolidate their own personal standards and used this perspective to shape their identity.



Citation:

Sharon Ladowsky (2012) ,"The Private Resistor’S Rejection of Marketplace Values in Fashion Advertising Imagery", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 464-465.

Authors

Sharon Ladowsky, Monash University, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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