Shocked Into Change - Community Resistance Within Household Water Consumption
This paper explores community resistance within a marketplace crisis. Severe drought in Melbourne created a realisation among consumers that the marketplace could not continue to function in its current form. This critical discourse moment led to a marketplace reformation that involved ideological negotiation, marketplace entrepreneurism, and new linkages between consumers.
Marcus Phipps (2012) ,"Shocked Into Change - Community Resistance Within Household Water Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 459-460.
Marcus Phipps, Melbourne University
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
Featured papersSee More
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras
K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA
Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs
Russell W. Belk, York University, Canada