Shocked Into Change - Community Resistance Within Household Water Consumption
This paper explores community resistance within a marketplace crisis. Severe drought in Melbourne created a realisation among consumers that the marketplace could not continue to function in its current form. This critical discourse moment led to a marketplace reformation that involved ideological negotiation, marketplace entrepreneurism, and new linkages between consumers.
Marcus Phipps (2012) ,"Shocked Into Change - Community Resistance Within Household Water Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 459-460.
Marcus Phipps, Melbourne University
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices
Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands
Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles
Sondes Zouaghi, Thema-Cergy University
Aïda Mimouni Chaabane, Thema-Cergy University
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University