Shocked Into Change - Community Resistance Within Household Water Consumption

This paper explores community resistance within a marketplace crisis. Severe drought in Melbourne created a realisation among consumers that the marketplace could not continue to function in its current form. This critical discourse moment led to a marketplace reformation that involved ideological negotiation, marketplace entrepreneurism, and new linkages between consumers.



Citation:

Marcus Phipps (2012) ,"Shocked Into Change - Community Resistance Within Household Water Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 459-460.

Authors

Marcus Phipps, Melbourne University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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