Whatis There to Choose From? Consumer Experiences of Buying a House.
A burgeoning issue for sustainability is the management of the urban form and people have a significant investment both financial and emotional in their homes. But market providers have limited views of the viability of sustainable housing. The challenge of purchasing sustainably in this market is examined.
Jan Brace-Govan and Harmen Oppewal (2012) ,"Whatis There to Choose From? Consumer Experiences of Buying a House.", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 457-458.
Jan Brace-Govan, Monash University
Harmen Oppewal, Monash University
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants
Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany
R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence
Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid