What Thoughts Count? Examining the Impact of Gift-Giving on Relationship Realignment

In this research, we examined different behaviors and thoughts behind gift-giving and their impact on relationship realignment. Results showed that gift-givers consider recipients’ preferences and/or observers’ opinions, depending on different motives for giving gifts. Different activities and thoughts play different roles in relationship realignment, mediated by emotions.



Citation:

Lan Xia (2012) ,"What Thoughts Count? Examining the Impact of Gift-Giving on Relationship Realignment", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 114-116.

Authors

Lan Xia, Bentley University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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