How Multi-Acculturation Shapes the National Identities of Global Cosmopolitans

This paper focuses on the allegiances between globally mobile consumers and national cultures. We extend current research beyond the dual-context territorially-based perspective of migration and acculturation and investigate the consequences of the multiple acculturative processes of these circulating consumers. Using a hermeneutic approach, we found these circulating consumers develop paradoxical relationships to national cultures.



Citation:

Bernardo Figueiredo and Julien Cayla (2012) ,"How Multi-Acculturation Shapes the National Identities of Global Cosmopolitans", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 93-96.

Authors

Bernardo Figueiredo, University of New South Wales
Julien Cayla, University of New South Wales



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



Share Proceeding

Featured papers

See More

Featured

Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing

Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand

Read More

Featured

The Identifiable Donor Effect

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Featured

N14. The Bright Side of Sadness: How Mood Affects Goal Initiation

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.