Toward a New Paradigm in Marketing Thought: the Contributions of Next Generation Academics to Marketing and Consumer Research

The purpose of this roundtable is to bring together junior and senior researchers in addition of marketing gurus, supervisors and doctoral students interested in understanding the contributions of Next Gen academics. The participants will discuss the new topics and the way newcomers are doing research individually and collectively. This will build up a new approach concerning the conceptualization of marketing research and develop implications for shaping marketing paradigm.



Citation:

Wided Batat (2012) ,"Toward a New Paradigm in Marketing Thought: the Contributions of Next Generation Academics to Marketing and Consumer Research", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 447-450.

Authors

Wided Batat, University of Lyon 2, France



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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