Getting Into the Life Worlds of Informants Through Reflexive Practice

This research examines the significance and value of evoking informant self reflexivity within the interpretive research process, where the researcher will use a multi-method research design and questioning strategy that encourages informants to become self reflexive. The significance of evoking informant self-reflexivity within the interpretive research process is considerable, as through the evocation of informant self-reflexivity informants are likely to provide in-depth and emotive data.


Amandeep Takhar and Pepukayi Chitakunye (2012) ,"Getting Into the Life Worlds of Informants Through Reflexive Practice", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 414-416.


Amandeep Takhar, University of Bedfordshire, UK
Pepukayi Chitakunye, University of Keele, UK


AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012

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