Who Are You When You're Online? the Digital Extended Self

When we are online we communicate, shop, play, and represent ourselves differently than we do offline. If we extend our self via material possessions, do we also extend our virtual self via immaterial possessions? This paper outlines the changes that digitization brings and theoretical implications for updating the extended self.



Citation:

Russell Belk (2012) ,"Who Are You When You're Online? the Digital Extended Self", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 82-84.

Authors

Russell Belk, York University, Canada



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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