How Does Luxury Fashion Purchase Affect Tourists From Mainland China?

Fashion consumption theories and tourism literature concerning consumer behavior were thoroughly reviewed. It is the first attempt to use a qualitative approach to develop propositions and construct a study model to investigate how psychological factors motivate the prestige-seeking behavior of mainland tourist shoppers for luxury fashion in Hong Kong.



Citation:

Winnie W.Y. Chan, Chester K.M. To, Alice W.C. Chu, and Zhi-ming Zhang (2012) ,"How Does Luxury Fashion Purchase Affect Tourists From Mainland China?", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 407-408.

Authors

Winnie W.Y. Chan, Institute of Textiles and Clothing, the Hong Kong Polytechnic University, Hong Kong
Chester K.M. To, Institute of Textiles and Clothing, the Hong Kong Polytechnic University, Hong Kong
Alice W.C. Chu, Institute of Textiles and Clothing, the Hong Kong Polytechnic University, Hong Kong
Zhi-ming Zhang, Institute of Textiles and Clothing, the Hong Kong Polytechnic University, Hong Kong



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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