How Does Luxury Fashion Purchase Affect Tourists From Mainland China?
Fashion consumption theories and tourism literature concerning consumer behavior were thoroughly reviewed. It is the first attempt to use a qualitative approach to develop propositions and construct a study model to investigate how psychological factors motivate the prestige-seeking behavior of mainland tourist shoppers for luxury fashion in Hong Kong.
Citation:
Winnie W.Y. Chan, Chester K.M. To, Alice W.C. Chu, and Zhi-ming Zhang (2012) ,"How Does Luxury Fashion Purchase Affect Tourists From Mainland China?", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 407-408.
Authors
Winnie W.Y. Chan, Institute of Textiles and Clothing, the Hong Kong Polytechnic University, Hong Kong
Chester K.M. To, Institute of Textiles and Clothing, the Hong Kong Polytechnic University, Hong Kong
Alice W.C. Chu, Institute of Textiles and Clothing, the Hong Kong Polytechnic University, Hong Kong
Zhi-ming Zhang, Institute of Textiles and Clothing, the Hong Kong Polytechnic University, Hong Kong
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
Share Proceeding
Featured papers
See MoreFeatured
Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing
Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand
Featured
Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection
Alixandra Barasch, New York University, USA
Jonathan Zev Berman, London Business School, UK
Heeyoung Yoon, New York University, USA
Featured
C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment
Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)