Interpreting Store Design: Modern, Romantic and Pragmatic Stores

The aim of this study is to explore the linkages between store design and retail experiences from a consumer perspective. The research describes how store design influences consumers’ experiences, guiding their interpretations of the values and the nature of the business that the retailer is implementing.



Citation:

Maria Pecoraro and Outi Uusitalo (2012) ,"Interpreting Store Design: Modern, Romantic and Pragmatic Stores", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 61-68.

Authors

Maria Pecoraro, University of Jyväskylä, Finland
Outi Uusitalo, University of Jyväskylä, Finland



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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