Interpreting Store Design: Modern, Romantic and Pragmatic Stores

The aim of this study is to explore the linkages between store design and retail experiences from a consumer perspective. The research describes how store design influences consumers’ experiences, guiding their interpretations of the values and the nature of the business that the retailer is implementing.


Maria Pecoraro and Outi Uusitalo (2012) ,"Interpreting Store Design: Modern, Romantic and Pragmatic Stores", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 61-68.


Maria Pecoraro, University of Jyväskylä, Finland
Outi Uusitalo, University of Jyväskylä, Finland


AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012

Share Proceeding

Featured papers

See More


Corporate Social Responsibility and Dishonest Consumer Behavior

In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA

Read More


The Impact of Product Type on Disposal Intentions

MUSTAFA KARATAŞ, Koc University, Turkey
Rabia BAYER, Koc University, Turkey
Zeynep GURHAN-CANLI, Koc University, Turkey

Read More


Don't Troll Me Bro: A Study of Griefing in Video Games

Elana Harnish, Ohio University
Jacob Lee Hiler, Ohio University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.