Changing Implicit Attitudes: Affective Versus Cognitive Modes

The aims of the present paper are to examine the differential impact of affective versus cognitive modes in: (1) the formation and (2) the alteration of implicit attitudes. These aims are pursued by using affective and cognitive modes; we show that an implicit attitude can be created or altered. However, we demonstrate that while affective modes have a stronger impact on implicit attitude formation, cognitive modes have a stronger impact on implicit attitude alteration.



Citation:

Juan José Muzio, Angela Paladino, and Anish Nagpal (2012) ,"Changing Implicit Attitudes: Affective Versus Cognitive Modes", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 47-50.

Authors

Juan José Muzio, University of Melbourne
Angela Paladino, University of Melbourne
Anish Nagpal, University of Melbourne



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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