Influences on Consumer Choice of Pension Fund: the Case of New Zealand’S Kiwisaver Pension Scheme

This paper reports an exploratory study of influences on consumer choice of personal pension fund, based on focus group interviews with a sample of New Zealand consumers. The study reveals the most important influences on consumer choices, and the underlining reasons why most consumers choose conservative investment funds.



Citation:

Allan Lee, Yingzi Xu, and Kenneth F Hyde (2012) ,"Influences on Consumer Choice of Pension Fund: the Case of New Zealand’S Kiwisaver Pension Scheme", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 33-42.

Authors

Allan Lee, Auckland University of Technology, New Zealand
Yingzi Xu, Auckland University of Technology, New Zealand
Kenneth F Hyde, Auckland University of Technology, New Zealand



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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