Acculturation Within Small Immigrant Ethnic Minority Communities: a Small Business Opportunity Context

This paper considers how the consumption of small business opportunities can aid the acculturation process of individuals from small immigrant ethnic minority communities. To this end an acculturation model is proposed that links the consumption of the business start-up to social inclusion within the dominant host society.



Citation:

Huibert de Vries and Ekant Veer (2012) ,"Acculturation Within Small Immigrant Ethnic Minority Communities: a Small Business Opportunity Context", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 11-15.

Authors

Huibert de Vries, University of Canterbury, New Zealand
Ekant Veer, University of Canterbury, New Zealand



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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