When Magazine Editorial and Advertising Are in Conflict: Depictions of Christmas in Women’S Magazines
How do you deliver a magical Christmas to one and all? In this paper we use a social semiotic and allegorical analysis of women’s magazines in both Australia and the UK over twenty-five years to consider their role in shaping consumer perceptions of the Christmas food rituals. In doing so we identify a multiplicity of challenges for the cook: practical, social and emotional.
Lynne Freeman and Susan Bell (2012) ,"When Magazine Editorial and Advertising Are in Conflict: Depictions of Christmas in Women’S Magazines", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 8-10.
Lynne Freeman, University of Technology Sydney
Susan Bell, Susan Bell Research
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
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Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France
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Julian K Saint Clair, Loyola Marymount University, USA
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