The Maven; Nevermore.

What is the life cycle of a maven consumer? To address this important topic we venture into the world of the maven raver.



Citation:

Lynne Freeman, Luke Greenacre, and Natalie Herenda (2012) ,"The Maven; Nevermore.", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 5-7.

Authors

Lynne Freeman, University of Technology Sydney
Luke Greenacre, University of Southampton
Natalie Herenda, The Australian Institute of Music



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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