The Maven; Nevermore.
What is the life cycle of a maven consumer? To address this important topic we venture into the world of the maven raver.
Lynne Freeman, Luke Greenacre, and Natalie Herenda (2012) ,"The Maven; Nevermore.", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 5-7.
Lynne Freeman, University of Technology Sydney
Luke Greenacre, University of Southampton
Natalie Herenda, The Australian Institute of Music
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology
R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth
Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA