Report of the 2011 ACR Long-Term Planning Task Force

Recently an ACR Strategic Task force was created to address the growth, internationalization, and relevance of our field. The task force conducted a member survey and generated recommendations and issues to consider in the future. These outputs plus data on conference submissions will be discussed. We seek input on several recommendations for ACR initiatives to scale up and enhance the field as it rapidly expands, including recommendations for new and existing publication outlets and conference structures.



Citation:

Joel Huber, Don Lehmann, John Deighton, and Linda Price (2011) ,"Report of the 2011 ACR Long-Term Planning Task Force", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 694.

Authors

Joel Huber, Duke University, USA
Don Lehmann, Columbia University, USA
John Deighton, Harvard Business School, USA
Linda Price, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands

Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth

Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada

Read More

Featured

The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.