Msi 50Th Anniversary Celebratory Session

This unique session will celebrate the Marketing Science Institute’s support of consumer research. 2011 marks the year the Marketing Science Institute (MSI) commemorates 50 years of generating and disseminating knowledge that advances the theory, science, and practice of marketing. A baker’s dozen of the leading CB scholars will highlight their work with MSI in a series of very short, high impact TED-style talks. All of these consumer researchers have strong connections to MSI, with each representing different paradigms, career stages and types of MSI collaborations. In addition to celebrating MSI’s contributions over the past 50 years, we hope the session will expose ACR members to the many exciting opportunities MSI offers consumer behavior scholars in support of academic research.


John Deighton, Don Lehmann, Rohit Deshpande, John Lynch, Barbara Kahn, Page Moreau, Darren Dahl, Kristin Diehl, Jonah Berger, Gavan Fitzsimons, Donna Hoffman, Punam Keller, and Maura Scott (2011) ,"Msi 50Th Anniversary Celebratory Session", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 693.


John Deighton, Harvard Business School, USA*
Don Lehmann, Columbia University, USA*
Rohit Deshpande, Harvard Business School, USA*
John Lynch, University of Colorado, USA*
Barbara Kahn, University of Pennsylvania, USA*
Page Moreau, University of Colorado, USA*
Darren Dahl, University of British Columbia, Canada*
Kristin Diehl, University of Southern California, USA*
Jonah Berger, University of Pennsylvania, USA*
Gavan Fitzsimons, Duke University, USA*
Donna Hoffman, UC Riverside, USA*
Punam Keller, Dartmouth College, USA*
Maura Scott, University of Kentucky, USA*


NA - Advances in Consumer Research Volume 39 | 2011

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