Special Session on Chinese Consumer Culture and Brand Culture

This Special Session has been created to accompany the Roundtable on Chinese Consumer and Brand Culture. The special session will introduce some of the panelists and their current research. The Special Session act as a means of encouraging greater discussion at the Roundtable. Jonathan Schroeder and Janet Borgerson will discuss what the current "hot topic" in global brand culture. Zhiyan Wu will present how Chinese brands and identity interact within culture, religion, history and politics. Xin Zhao will present on how western brands and Chinese brands work with Chinese consumers. Giana Eckhardt and Zhiyan Wu will discuss how religions influence brands and consumption, including how Buddhism influences Chinese brands development and Chinese consumption. Finally, John Osburg will discuss luxury brands consumption in China. The session is open to all participants, but especially encourage those wishing to partake in the Roundtable to attend.


Zhiyan Wu (2011) ,"Special Session on Chinese Consumer Culture and Brand Culture ", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 41-42.


Zhiyan Wu, The University of Exeter, England


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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