Special Session on "About China—Who Are Chinese Consumers?"
This special session has been created to accompany the Roundtable on Chinese Consumers. This session looks to better understand the question of 'Who are Chinese Consumers' by offering insights from some of the panelists. Current research and the panelists thoughts are presented in a fashion that introduces the topic, but also encourages greater debate at the Roundtable session. The session would suit those not only wishing to attend the accompanying Roundtable, but those who have a general interest in Chinese Consumers.
Yu Chen (2011) ,"Special Session on "About China—Who Are Chinese Consumers?"", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: .
Yu Chen, Northeastern Illinois University, U.S
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France
Cultivating Collaboration and Value Cocreation in Consumption Journeys
Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA
Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing
Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand