Special Session on "About China—Who Are Chinese Consumers?"

This special session has been created to accompany the Roundtable on Chinese Consumers. This session looks to better understand the question of 'Who are Chinese Consumers' by offering insights from some of the panelists. Current research and the panelists thoughts are presented in a fashion that introduces the topic, but also encourages greater debate at the Roundtable session. The session would suit those not only wishing to attend the accompanying Roundtable, but those who have a general interest in Chinese Consumers.


Yu Chen (2011) ,"Special Session on "About China—Who Are Chinese Consumers?"", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: .


Yu Chen, Northeastern Illinois University, U.S


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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