Special Session on "About China—Who Are Chinese Consumers?"
This special session has been created to accompany the Roundtable on Chinese Consumers. This session looks to better understand the question of 'Who are Chinese Consumers' by offering insights from some of the panelists. Current research and the panelists thoughts are presented in a fashion that introduces the topic, but also encourages greater debate at the Roundtable session. The session would suit those not only wishing to attend the accompanying Roundtable, but those who have a general interest in Chinese Consumers.
Yu Chen (2011) ,"Special Session on "About China—Who Are Chinese Consumers?"", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: .
Yu Chen, Northeastern Illinois University, U.S
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
M4. How Consumption Experiences Create Value
Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA
When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?
Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA
A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media
Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University