Special Session on Transformative Consumer Research

This Special Session has been created to accompany the Roundtable on Transformative Consumer Research in the Asia Pacific Region. The session will introduce some of the panelists as well as offer some insight into their perspecitves of how TCR is doing in the Asia Pacific region. The session will provide a mix of both underlying theories driving TCR as well as some new research. As such, the session would be of interest to emerging and experienced Transformative Consumer Researchers alike.


Ekant Veer (2011) ,"Special Session on Transformative Consumer Research", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 21-21.


Ekant Veer, University of Canterbury, New Zealand


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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