Special Session on Transformative Consumer Research
This Special Session has been created to accompany the Roundtable on Transformative Consumer Research in the Asia Pacific Region. The session will introduce some of the panelists as well as offer some insight into their perspecitves of how TCR is doing in the Asia Pacific region. The session will provide a mix of both underlying theories driving TCR as well as some new research. As such, the session would be of interest to emerging and experienced Transformative Consumer Researchers alike.
Ekant Veer (2011) ,"Special Session on Transformative Consumer Research", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 21-21.
Ekant Veer, University of Canterbury, New Zealand
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object
Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University
P12. Disclosure of Project Risk in Crowdfunding
Jooyoung Park, Peking University
KEONGTAE KIM, Chinese University of Hong Kong, China
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff