The Impact of Research Design on the Compromise Effect

This work investigates the impact of research design on the results of the compromise effect, using meta-analytic evidence. The findings suggest that experimental characteristics have a major impact on the obtained extremeness aversion results, while sample characteristics have little impact. We discuss implications and methodological recommendations based on our analysis.



Citation:

Nico Neumann, Ashish Sinha, and Ulf Böckenholt (2011) ,"The Impact of Research Design on the Compromise Effect", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 672-673.

Authors

Nico Neumann, University of New South Wales, Australia
Ashish Sinha, University of New South Wales, Australia
Ulf Böckenholt, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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