I Love Your Gucci Glasses, You Have Taste Vs. I Love Your Joe Glasses, You Are Smart: the Role of Self Construal and Brand Status in Compliment Appreciation

Compliments are conducive to social interactions and communications. However, cross-cultural research on compliment giving and acceptance has mostly been anecdotally studied by social linguists. In this work, we use self consturals as a proxy to study cultural difference in compliment acceptance, its psychological underpinnings (Study 1) and to examine its implications in brand usage contexts (Study 2 and 3).



Citation:

Fang Wan, Hesham Fazel, and Pingping Qiu (2011) ,"I Love Your Gucci Glasses, You Have Taste Vs. I Love Your Joe Glasses, You Are Smart: the Role of Self Construal and Brand Status in Compliment Appreciation ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 873-876.

Authors

Fang Wan, University of Manitoba, Canada
Hesham Fazel, University of Manitoba, Canada
Pingping Qiu, Monash University, Australia



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

Can “Related Articles” Correct Misperceptions from False Information on Social Media?

Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA

Read More

Featured

When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap

Gabriel E. Gonzales, Pennsylvania State University, USA
Johanna Slot, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA

Read More

Featured

Shared Values, Trust, and Consumers’ Deference to Experts

Samuel Johnson, University of Bath, UK
Max Rodrigues, DePaul University, USA
David Tuckett, University College London

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.