I Love Your Gucci Glasses, You Have Taste Vs. I Love Your Joe Glasses, You Are Smart: the Role of Self Construal and Brand Status in Compliment Appreciation
Compliments are conducive to social interactions and communications. However, cross-cultural research on compliment giving and acceptance has mostly been anecdotally studied by social linguists. In this work, we use self consturals as a proxy to study cultural difference in compliment acceptance, its psychological underpinnings (Study 1) and to examine its implications in brand usage contexts (Study 2 and 3).
Fang Wan, Hesham Fazel, and Pingping Qiu (2011) ,"I Love Your Gucci Glasses, You Have Taste Vs. I Love Your Joe Glasses, You Are Smart: the Role of Self Construal and Brand Status in Compliment Appreciation ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 873-876.
Fang Wan, University of Manitoba, Canada
Hesham Fazel, University of Manitoba, Canada
Pingping Qiu, Monash University, Australia
NA - Advances in Consumer Research Volume 39 | 2011
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Yu Ding, Columbia University, USA
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