That Was Then, This Is Now: Focalism in Temporal Comparisons

Were things better “back in the good ‘ole days?” Despite falling crime rates, Gallup shows people think crime is getting worse. We show a temporal focalism effect for such poll questions, where differential weight is placed on the present (past) when the present (past) is the focus of the question.



Citation:

Steven Chan and Justin Kruger (2011) ,"That Was Then, This Is Now: Focalism in Temporal Comparisons", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 485-486.

Authors

Steven Chan, New York University, USA
Justin Kruger, New York University, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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