That Was Then, This Is Now: Focalism in Temporal Comparisons

Were things better “back in the good ‘ole days?” Despite falling crime rates, Gallup shows people think crime is getting worse. We show a temporal focalism effect for such poll questions, where differential weight is placed on the present (past) when the present (past) is the focus of the question.


Steven Chan and Justin Kruger (2011) ,"That Was Then, This Is Now: Focalism in Temporal Comparisons", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 485-486.


Steven Chan, New York University, USA
Justin Kruger, New York University, USA


NA - Advances in Consumer Research Volume 39 | 2011

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