Where There Is Smoke, There Is Fire: Adolescent Smoking As a Costly Signal of Dispositional Health

Adolescent smoking is on the rise, despite the shared belief that smoking damages health. This paper claims that adolescent smoking serves as a costly signal of dispositional health to potential mates. Indeed, smokers tend to have a better dispositional health, are perceived as such, and anti-tobacco campaigns reinforce this perception.



Citation:

Siegfried Dewitte (2011) ,"Where There Is Smoke, There Is Fire: Adolescent Smoking As a Costly Signal of Dispositional Health", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 653-654.

Authors

Siegfried Dewitte, K.U.Leuven, Belgium



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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