Can Colours Make Me Happy? the Effects of Environment Colour on Mood: a Meta-Analysis

Meta-analyses examining the impact of environmental colour on consumer mood as measured by pleasure and arousal were conducted. Generally accepted hypotheses that (a) cool colours elicit greater pleasure and (b) warm colours elicit greater arousal were tested. The first of these hypotheses was found to hold true, while the second was not significant. Moderators of culture, gender, date of study, study manipulation strength, and colours used were found to contribute to the divergence of meta-analytical results from popular opinion, perhaps suggesting a greater diversity of colour effects than has previously been considered.


Jamie Hyodo (2011) ,"Can Colours Make Me Happy? the Effects of Environment Colour on Mood: a Meta-Analysis", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 858-867.


Jamie Hyodo, Pennsylvania State University, USA


NA - Advances in Consumer Research Volume 39 | 2011

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