Variety Leads to Satiety: Varied Meal Composition Leads to Greater Satiety

Variety-seeking has been linked to multiple detrimental effects for consumers, leading them to make suboptimal choices and over-consume. The current research shows that variety within a meal can in fact lead to greater satiety, controlling for food-quantity. Study 1 shows consumers experience greater satiety while statistically controlling for quantity eaten given variety in a meal. A planned second study will show increased satiety from experimentally controlled variety. Follow-up studies will explore the process involved, with the hypothesized process relying on increased attention during consumption.


Aner Tal, Brian Wansink, and Michael Giblin (2011) ,"Variety Leads to Satiety: Varied Meal Composition Leads to Greater Satiety", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 867-868.


Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
Michael Giblin, State University of New York at Buffalo


NA - Advances in Consumer Research Volume 39 | 2011

Share Proceeding

Featured papers

See More


Trusting the data, the self and “the other” in self tracking practices

Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More


Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions

Daniel M. Zane, University of Miami, USA
Kelly Haws, Vanderbilt University, USA
Rebecca Walker Reczek, Ohio State University, USA

Read More


M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards

Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.