Looking Into Future’S Mirror: How Representations of the Aged Self Impact Impatience

Participants see photos of themselves that either have merely been aged (low change) or have been aged and also morphed with a generic demographic match (high change). When participants first focus on their present selves, seeing high-change representations of their future selves increases willingness to pay to expedite future benefits.


Oleg Urminsky and Daniel Bartels (2011) ,"Looking Into Future’S Mirror: How Representations of the Aged Self Impact Impatience ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 278.


Oleg Urminsky, University of Chicago, USA
Daniel Bartels, Columbia University, USA


NA - Advances in Consumer Research Volume 39 | 2011

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