Familiarity Hijack: Imperceptible Celebrity Facial Cues Influence Trust and Preference
In this research we investigate the effect of morphing unfamiliar faces with those of well-known public figures. Across 4 studies, using a variety of measures, participants show a clear preference for the morphed faces, despite a complete lack of conscious recognition of the public figures in question.
Robin Tanner and Ahreum Maeng (2011) ,"Familiarity Hijack: Imperceptible Celebrity Facial Cues Influence Trust and Preference", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 277-278.
Robin Tanner, University of Wisconsin - Madison, USA
Ahreum Maeng, University of Wisconsin - Madison, USA
NA - Advances in Consumer Research Volume 39 | 2011
A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior
Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)