The Effects of Mindset Abstraction on Memory-Based Consideration Set Formation

Three studies, using alternative manipulations of mindset abstraction in different decision contexts, supported our hypothesis that individuals in concrete mindsets, compared to abstract mindsets, think more contextual and specific details about certain decision scenarios and the concrete, fine-grained mental presentations activate more associations in memory, leading to larger consideration sets.


Fang-Chi Lu and Dhananjay Nayakankuppam (2011) ,"The Effects of Mindset Abstraction on Memory-Based Consideration Set Formation", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 643-644.


Fang-Chi Lu, University of Iowa, USA
Dhananjay Nayakankuppam , University of Iowa, USA


NA - Advances in Consumer Research Volume 39 | 2011

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