Practice What You Preach?
We explore an inherent mechanism in giving goal-related advice that may perpetuate our failure to practice what we preach. Giving goal-related advice allows the advisor to experience vicarious goal progress through expectation of recipient follow-through, allowing the advisor to disengage from the goal and act in an advice-inconsistent manner.
Sunaina Chugani and Susan Broniarczyk (2011) ,"Practice What You Preach?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 637-638.
Sunaina Chugani, University of Texas at Austin, USA
Susan Broniarczyk, University of Texas at Austin, USA
NA - Advances in Consumer Research Volume 39 | 2011
The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image
Karen Wallach, Emory University, USA
Ryan Hamilton, Emory University, USA
morgan k ward, Emory University, USA
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications
Kelly Kiyeon Lee, Georgetown University, USA
Selin A. Malkoc, Ohio State University, USA
Derek Rucker, Northwestern University, USA