Can Religion and Money Substitute For Each Other?

Can money and religion substitute for each other to combat uncertainty in life? Religious primes increased tolerance for uncertainty, which in turn reduced desire for money. Money primes reduced the willingness to rely on religious coping to overcome uncertain situations, especially when the situations were perceived as controllable.


Kathleen Vohs and Ezgi Akpinar (2011) ,"Can Religion and Money Substitute For Each Other?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 258-259.


Kathleen Vohs, University of Minnesota, USA
Ezgi Akpinar, Erasmus University Rotterdam, The Netherlands


NA - Advances in Consumer Research Volume 39 | 2011

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