The Impact of Perceived Temporal Scarcity of Life on Temporal Distance Judgments

Demonstrating interdependence between perceived temporal scarcity of life and perceived future temporal distance, we show heightening participants’ perceptions of the temporal scarcity of life influences their perception of future time duration. We further examine the implications of this effect on intertemporal decisions for monetary outcomes.


Kyu Kim, Gal Zauberman, and Jim Bettman (2011) ,"The Impact of Perceived Temporal Scarcity of Life on Temporal Distance Judgments", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 255.


Kyu Kim, University of Southern California, USA
Gal Zauberman, University of Pennsylvania, USA
Jim Bettman, Duke University, USA


NA - Advances in Consumer Research Volume 39 | 2011

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