Helping Or Hindering?: the Ambivalent Role of Siblings As Socialization Agents Within Family Consumption

We examine sibling relationships and how such relationships shape consumer socialization of children. Using in-depth interviews with twenty-nine family informants, we find that sibling relationships are often ambivalent and volatile. Consumption choices (e.g., brand selection) are often shaped by siblings who are filters, as well as sources, for market-place information.


Ben Kerrane and Margaret Hogg (2011) ,"Helping Or Hindering?: the Ambivalent Role of Siblings As Socialization Agents Within Family Consumption", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 244.


Ben Kerrane, Bradford University, UK
Margaret Hogg, Lancaster University, UK


NA - Advances in Consumer Research Volume 39 | 2011

Share Proceeding

Featured papers

See More


Secrecy Prompts Nonconformity-Avoidance in Consumption Choice

DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University

Read More


P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk

Yueyan Wu, Hunan University, China
Chunyan Xie, Western Norway University of Applied Sciences
Zhi Yang, Hunan University, China
Luluo Peng, Hunan University, China

Read More


Increasing Tax Salience Alters Investment Behavior

Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.